Non-Toxic Home Starter Kit
Non-Toxic Home Starter Kit
5.0 starsSee reviews
Makes 9,000+ sprays of all-purpose cleaner
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🔒 30-day returns · Free shipping $75+
Ingredients
Ingredients
Multi-Surface Concentrate: Purified Water, Musa Sapientum (Banana) Leaf/Trunk Extract, Sodium Gluconate, Sodium Citrate, Glycerin, Coco Glucoside, Decyl Glucoside, Citric Acid.
Brightening Powder: Sodium Percarbonate, Sodium Bicarbonate, Sodium Carbonate.
I did sunless tanning before the concert this weekend and it seeped in my shirt. I used the brightening powder, all purpose cleanser layered. let it set for 30 minutes and washed in regular/cold cycle. It cleaned it back to original. Unbelievable for non-toxic!!! 😳😍🤩🥳
I noticed how much whiter my socks came out 🙏🏽🤪
And I love the spray! I had some grease splatters on my stove top and I was actually kind of amazed at how easily it was just wiped right up
I also like the hand soap! Sometimes the all natural stuff doesn’t foam well, this is great!
My honest opinion, is I like it better than the branch basics line already
I also HAVE to tell you this! My husband went to clean out our cars and grabbed your scrunchy bottle to do it. Now this man is one of the most cynical people I know lol, and he truly enjoyed using your product. So much so that he wanted me to tell you that.
Non-toxic, EFFECTIVE, streak free cleaning for my entire house? Yes please...I'm telling everyone!
I LOVE it! It cleans equally if not BETTER than what I was already using. The absence of chemical smell is a definite PLUS!
Testimonials may include individuals who received free product or other incentives.
Show me it works
Real homes. Real results.
Bathtub: well water stainsdrag the gold circle to wipe
Whites, restoreddrag the gold circle to wipe
Grout and tiledrag the gold circle to wipe
High chair tray (turmeric)drag the gold circle to wipe
Sink rust and mineral buildupdrag the gold circle to wipe
Everyday spillsdrag the gold circle to wipe
Stainless steel, streak freedrag the gold circle to wipe
Pots and pansdrag the gold circle to wipe
Real photos, no filters or AI shenanigans
One kit, whole home clean.
The 32oz concentrate replaces 4+ cleaners around your home. Mix with water as you go. The same mix handles counters, bathrooms, and glass.
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32oz Multi-Surface Concentrate
The EWG Verified Multi-Surface Concentrate. One bottle makes 16 spray bottles of all-purpose cleaner.
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All-Purpose Spray Bottles
2 oz (12 tsp) concentrate + water in the 24oz bottle. One mix for counters, bathrooms, and glass.
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Foaming Hand Soap
2 oz concentrate + water in the foaming pump bottle.
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2lb Brightening Powder
For extra cleaning power for the toughest cleaning jobs.
Join the club
Non-toxic cleaning that actually works.
The solution
One kit. Whole home clean.
One concentrate handles everyday messes on most home surfaces. The Brightening Powder adds extra cleaning power for tough messes.
See what's in the kit, in under two minutes.
Jenn, one of our co-founders, opens the kit and shows you what each piece does.
New routine, 10 minutes.
No tools. No complicated steps. Just pour, shake, go.
Water first
Fill each labeled bottle with water to the line.
Add concentrate
Pour to the measured line. Cap on. Shake gently.
Sprinkle & scrub
Powder on sinks, tubs, grout. Or boost laundry.
Activate AI
Check your email for your Scrunchy AI activation link.
Us vs. the cabinet
One kit, comprehensive clean
| Feature | scrunchyOne kit, whole home | Typical conventional cabinet | Typical 'clean' cabinet |
|---|---|---|---|
| Cost Per Bottle | $3.13 per refill | $4.47+ per bottle | $5.59+ per bottle |
| Bottles under the sink | One concentrate | 8–10 single job cleaner | Varies |
| Ingredients disclosed | Every ingredient named on the label | "Fragrance" hides dozens of compounds | Varies, often includes "fragrance" or essential oils |
| Unecessary Scents | No added fragrance | Masking scents by default | Usually essential oils |
| Versatility | Works on nearly all surfaces | Usually can only handle one specific job | Usually falls short on cleaning power and leaves streaks. |
| Guarantee | 30-Day Guarantee | Keep the receipt | Varies by brand |
Not over hyped or overpriced. Just a comprehensive clean for those looking for less toxins in their home.
Is this kit for you?
Perfect if you…
- Want to clean your home without reading every label.
- Care what your kids' hands and high chairs are cleaned with.
- Want a complete kit, not a random mix of products.
- Want clear guidance, not 100 conflicting opinions online.
Probably not if you…
- Prefer heavily scented cleaners and air fresheners.
- Want the cheapest option regardless of ingredients.
- Only want a single product, not a system.
- Aren't open to changing your current routine.
Love-Your-Clean Guarantee.
Try the Starter Kit for 30 days. Don't feel your home is at least as clean as it was? Email us and we'll refund your kit. No awkward questions.
Common questions
Is it fragrance-free?
Formulated without added synthetic fragrance, essential oils, alcohol, or dyes. Some products may have a very light natural scent from base ingredients.
Is it safe for babies and pets?
Yes. Formulated without quats, synthetic fragrance, bleach, or parabens — the ingredients most commonly flagged for respiratory and skin concerns. As with any cleaner, keep out of reach of children.
How long does it last?
For a family of 3–4, the Starter Kit lasts several weeks to a few months depending on how often you clean. When you run low, reorder the concentrate or powder — or subscribe to either at 15% off so refills arrive automatically.
What makes it "non-toxic"?
We avoid synthetic fragrance, optical brighteners, harsh preservatives, and solvents. The Multi-Surface Concentrate in this kit is EWG Verified, and the Brightening Powder's 3 ingredients are all EWG A-rated. Simpler ingredients that still clean effectively in real homes.
Do I need Scrunchy AI?
No. The products work on their own. Scrunchy AI is a free bonus that helps you check ingredients in stuff you already own and figure out what to swap next. After your free year, it's $59/yr — totally optional.
What's your return policy?
Every Starter Kit comes with our 30-day Love-Your-Clean Guarantee. Not satisfied? Email us and we'll refund your kit.
Where do you ship?
United States. Free shipping at $75 — every Starter Kit ships free.
Your cleaner home is one box away.
Founding price of $75. Ships free — guarantee starts at delivery. Includes 12 months of Scrunchy AI and our 30-day guarantee. Founding tester kits go out to real families this summer — their honest, unfiltered reviews will appear here first.
I’ve used every product in this lineup and genuinely love them! I love knowing I have something that is both incredibly effective AND made with squeaky-clean ingredients, especially when my kids want to get involved with cleaning. I’ve used these for everything from laundry to bathrooms to everyday household cleaning, and they’ve become what I reach for anytime something needs to be cleaned. They work so well, and I feel great knowing I’m using products I trust around my family. Truly top-notch!
I’ve used every product in this lineup and genuinely love them! I love knowing I have something that is both incredibly effective AND made with squeaky-clean ingredients, especially when my kids want to get involved with cleaning. I’ve used these for everything from laundry to bathrooms to everyday household cleaning, and they’ve become what I reach for anytime something needs to be cleaned. They work so well, and I feel great knowing I’m using products I trust around my family. Truly top-notch!
I have an 8 year cleaning business. My coworkers and I have been testing out the Scrunchy kit. A few major things we noticed right away were our hands felt soft after using and the sinks and counters shine without an extra buffing. I’m very impressed with these products and think these would make a fantastic addition to anyone’s home!
I'm a mom who actually reads ingredient labels, so I'm picky about cleaning products, most never fully win me over. This one's different. Since I got it, I haven't stopped using it. Counters, mirrors, you name it, it handles it all. 100% recommend!!
Scrunchy gives me peace of mind, knowing what I am using to clean with doesn’t have those harmful chemicals and is scent free. The best part is they actually work unlike most nontoxic cleaners. I really enjoy the brightening powder with the all purpose cleaner.
I use sunless tanner and it got on one of my white shirts and this combo got it out and restored it back to bright white.
Scrunchy has become an absolute must have in our home. There is nothing I trust more, or that is more effective than these products. They have brought a whole new level of satisfaction to cleaning! Knowing that my family is staying clean and safe is peace of mind that is hard to find with most cleaning products on the market today. Simply fantastic products all around!
Very happy with this system!
The concentrate is now my main cleaning agent- from hand soap to getting grease off my counters, to wiping down mirrors and general surfaces. So happy to have found this company!
The Scrunchy starter pack is easy to setup with clear instructions. The foaming hand cleaner has displaced the former product located at the kitchen sink. One squirt easily washes away sticky dough residue from kneading bread. This product works well and my hands are not dried out with it.
The All-Purpose Cleaner is great on countertops and appliance fronts. No streaking on stainless steel!
WoW! The packaging is clear! Concise! As are the instructions!
I was most impressed with the combination of the Brightening Powder and the All~Purpose Cleanser. It cleaned and polished my tile backsplash beautifully!
I’m picky about my granite island! Many cleaners streak and smear. The All~Purpose Spray Cleaner is BRILLIANT! No streaking! And removes sticky areas!
I WILL be using it daily!
It actually did replace almost all of my cleaning supplies under the sink!! 🤯 I’m already on a non-toxic journey… we are pretty crunchy, but always wanting to improve as I learn new info. I had some decent cleaners, but a couple still had pretty strong fragrance that lingered. Even some with essential oil fragrances didn’t hit the mark for effectiveness, they just didn’t work on everything. But I have been spraying the all purpose cleaner literally EVERYWHERE and my house feels and looks so sparkly from my kitchen, to my bathroom, to my kids’ room, to my floors!!! 🫧I looove being able to spray this around my little kids (who are constantly with me) without worrying about them sticking their hands in their mouths and being around it all, or a fragrance lingering while I’m spraying. The most surprising to me was how well it cleaned my glass cooktop, mirror, and windows (with all the little handprints!). I’ve actually never had a cleaner that could even get the mirrors and glass as well as counters, floors, so many things clean effectively with so few ingredients! I’m still working with the brightening powder as it’s a new type of cleaning for me… but it already worked amazing on my sink & my laundry does look brighter! The peace of mind knowing it’s so safe for my kids has been the best part. And lastly, it’s of a small thing but I really like the sprayer on the bottle too 😂 very nice quality! Has me reaching for it more than any of my old ones did. Would absolutely recommend!!
This one made our whole week. The glass cooktop and the little handprints on the mirror are the exact spots we ran the All-Purpose Cleaner over and over, so hearing it passed at your house is the best kind of proof. So glad you love the sprayer too, we tested A LOT of sprayers to land on that one. Thank you for taking the time to write all this out!
I love the products! It’s so nice to keep products in my home and office that I do t have to worry about chemicals and still keep everything clean!
I received my starter kit and absolutely love the products! Finally, I have a product that cleans my home without toxic fragrances. I especially like how it cleans so many areas in my home. It works great with my spray mop! No streaking! Just a nice safe clean floor that my grandchildren can play on! I will definitely be buying more!
Love how the foaming hand soap rinses off super fast. My hands are very sensitive to chemicals. Nice to know this soap doesn't contain any. Since the cleaner doesn't have a residue, I know it will be great for cleaning walls in preparation to paint. I used the home cleaning spray bottle on walls, counters, and glass. It worked great on everything and no chemical smells! My husband migraines with some odors. I loved cleaning without the chemical odors.