A cleaning concentrate is a highly concentrated formula you dilute with water at home to make your own spray bottles. Scrunchy's 32oz concentrate makes up to 24 all-purpose (16 oz) spray bottles, replacing the need to buy individual cleaners for different surfaces. You add a measured amount of concentrate to a reusable bottle, fill the rest with water, and you have a fresh, non-toxic cleaner ready to use.

Yes, Scrunchy products are formulated without quats, synthetic fragrance, bleach, or parabens — the ingredients most commonly associated with respiratory and skin concerns for infants and animals. Our formula uses plant-derived surfactants. All products are fragrance-free and dye-free. As with any cleaning product, keep out of reach of children and avoid contact with eyes.

Our wipes and concentrate are formulated to meet EWG Verified standards, and we are currently in the verification process. EWG Verified is a rigorous third-party certification confirming that products contain no chemicals of concern, are fully transparent about their ingredients, and meet EWG's safety standards. We expect to receive official certification before our public launch.

Scrunchy is the only brand that combines an EWG-verified cleaning concentrate with individually wrapped, cotton-based cleaning wipes. Most non-toxic brands offer either a concentrate or wipes — not both. Our wipes use 100% cotton fiber (not synthetic nonwoven), are individually wrapped to prevent cross-contamination, and are food-contact safe. The concentrate replaces 4+ cleaners from one 32oz bottle.

The easiest way to start is to replace the products you use most often first. The Scrunchy Starter Kit includes a concentrate and four reusable spray bottles — enough to replace your all-purpose, bathroom, window, and hand soap cleaners in one order. Start there, and add wipes for on-the-go and kitchen use. No need to replace everything at once.