Cleaner living without the overwhelm.
Trusted ingredients delivering a reliable clean, plus instant answers to help you make safer choices on everything else — skincare, toys, fabrics, pantry, and more.
What our founding members are saying
Reviews from our pre-launch tester group — real families, honest feedback.
Scrunchy AI made everything feel manageable. I just focused on my morning routine, scanned what I already use, and easily swapped a couple products for cleaner options with the clickable links.
I love that when I ask for product suggestions it gives clear info and links in one place.
It really helped me figure out what was actually in my cleaning products and whether they were safe for my kids.
For scrunchy families, not perfect ones.
If you care about ingredients but don't have hours to research every label, you're in the right place.
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You care about what goes into your home.
If you care about ingredients but don't have hours to research every label, you're in the right place.
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You've tried "natural" brands that didn't actually clean.
Scrunchy is built to EWG standards and actually works — no trade-off between clean and effective.
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You'd love someone to just tell you where to start.
One clear path. No rabbit holes. No guilt trips.
Three simple ways to start cleaner living.
New to concentrates? Start with AI. Ready for the full switch? Grab the kit.
Multi-Surface Concentrate
32oz concentrate makes up to 24 spray bottles. Replace your all-purpose, bathroom, and glass cleaners with one EWG-standard formula.
Shop Concentrate
Starter Kit
Concentrate + 4 reusable spray bottles + Brightening Powder + 1 year of Scrunchy AI. Everything you need to replace your cleaning cabinet.
Get the Starter Kit →
Scrunchy AI
Scan any product, get a safety rating, and see cleaner swaps. 14 days free, no credit card required.
Try Scrunchy AI Free →
Why most moms start with the kit.
Covers the biggest wins first — surfaces, laundry, hand soap — plus a full year of guidance.
- 1 Multi-Surface Concentrate 32oz $49.99
- 2 All-Purpose Spray Bottle $5.99
- 3 Brightening Powder 2lb $15.99
- 4 Foaming Hand Soap Bottle $5.99
- 5 1 Year of Scrunchy AI $59.99
↑ You save $67 + FREE Shipping
Get the Starter Kit — $69.99Love-Your-Clean Guarantee
Try the Starter Kit for 30 days. If you don't feel your home is at least as clean as it was, email us and we'll refund your Kit.
Stop doom-scrolling. Start knowing.
Scrunchy AI is your personal non-toxic living assistant. Scan ingredients, check products, ask questions about cleaning, skincare, baby gear, and more.
- Scan any product label for safety in seconds
- Get personalized cleaner swaps with direct links
- Ask anything — ingredients, allergies, pet safety
- Works for cleaning, skincare, toys, food, and more
Contains fragrance + phenoxyethanol. I'd rate this a "caution."
• Earth Mama Baby Lotion
• Babo Botanicals Sensitive
We built Scrunchy because we were overwhelmed too.
We're parents who cared about ingredients and still felt lost between fear-based toxin posts and "greenwashed" products. So we worked with formulation experts, built to EWG standards, and created a simple Starter Kit plus Scrunchy AI.
We're not trying to clean differently. We're just trying to clean without wondering what else ended up on the counter. — Jenn, Co-Founder & RNRead our full story →
Common Questions
How does a cleaning concentrate work?
A cleaning concentrate is a highly concentrated formula you dilute with water at home to make your own spray bottles. Scrunchy's 32oz concentrate makes up to 24 all-purpose (16 oz) spray bottles, replacing the need to buy individual cleaners for different surfaces. You add a measured amount of concentrate to a reusable bottle, fill the rest with water, and you have a fresh, non-toxic cleaner ready to use.
Are your products safe around babies and pets?
Yes, Scrunchy products are formulated without quats, synthetic fragrance, bleach, or parabens — the ingredients most commonly associated with respiratory and skin concerns for infants and animals. Our formula uses plant-derived surfactants. All products are fragrance-free and dye-free. As with any cleaning product, keep out of reach of children and avoid contact with eyes.
When will Scrunchy be EWG Verified?
Our cleaning wipes are officially EWG Verified — a rigorous third-party certification confirming no chemicals of concern and full ingredient transparency. Our Multi-Surface Concentrate is formulated to the same EWG standards with verification in progress. Our Brightening Powder uses only 3 ingredients, all EWG A-rated.
What makes Scrunchy different from other non-toxic brands?
Scrunchy is the only brand that combines an EWG-verified cleaning concentrate with individually wrapped, cotton-based cleaning wipes. Most non-toxic brands offer either a concentrate or wipes — not both. Our wipes use 100% cotton fiber (not synthetic nonwoven), are individually wrapped to prevent cross-contamination, and are food-contact safe. The concentrate replaces 4+ cleaners from one 32oz bottle.
How do I start transitioning to non-toxic cleaning?
The easiest way to start is to replace the products you use most often first. The Scrunchy Starter Kit includes a concentrate and four reusable spray bottles — enough to replace your all-purpose, bathroom, window, and hand soap cleaners in one order. Start there, and add wipes for on-the-go and kitchen use. No need to replace everything at once.
