Non-toxic home cleaning that actually works

The Starter Kit delivers streak-free, residue-free cleaning for your whole home. Formulated to meet strict EWG safety standards, so you can use around your kids without worrying about harsh ingredients.

Get the Starter Kit — $75 →
30-day money back guarantee
Rated 4.6 out of 5 for cleaning power (avg. beta test results)
Non-toxic home cleaning that

Founding testers

What our first users are saying.

Real notes from our founding testers, who received early kits — quoted with permission.

“…he truly enjoyed using your product.”

I also HAVE to tell you this! My husband went to clean out our cars and grabbed your scrunchy bottle to do it. Now this man is one of the most cynical people I know lol, and he truly enjoyed using your product. So much so that he wanted me to tell you that. And trust me, he would have no problem saying if it sucked to me.

Also, loved how it was able to clean between the sink and wall! That space has tons of built up food and it was able to pick it right up!

Toni
Toni
mom of 3

“I was actually kind of amazed…”

I noticed how much whiter my socks came out 🙏🏽🤪

And I love the spray! I had some grease splatters on my stove top and I was actually kind of amazed at how easily it was just wiped right up

I also like the hand soap! Sometimes the all natural stuff doesn’t foam well, this is great!

My honest opinion, is I like it better than the branch basics line already

Hanna
Hanna
health conscious millennial

“I'm telling everyone!”

Non-toxic, EFFECTIVE, streak free cleaning for my entire house? Yes please...I'm telling everyone!

KJ
KJ
crunchy-curious mom
Why most start with
Dilutes to
9,000+
All-Purpose Sprays
Why the kit

Why most start with the starter kit.

The easy button for a comprehensive non-toxic clean on most home surfaces (that actually works).

  • 1 Multi-Surface Concentrate 32 oz $59
  • 2 All-Purpose Spray Bottle 24 oz (ships empty, fill lines) $6
  • 3 Brightening Powder 2lb $16
  • 4 Foaming Hand Soap Bottle 10 oz (ships empty, fill lines) $6
  • 5 1 Year of Scrunchy AI $59
  • 6 BONUS: 'Your First 10 Minutes' quick-start + fridge magnet — you'll know exactly what to do before you've finished unpacking included
Total value $146
Starter Kit — Founding Price $75

↑ You save $71 + FREE shipping

Get the Starter Kit — $75

Love-Your-Clean Guarantee

Try the Starter Kit for 30 days. If you don't feel your home is at least as clean as it was, email us and we'll refund your Kit.

See it in action

Non-toxic that actually works.

Real photos, no filters or AI shenanigans.

Where to start

Two ways to help you reduce toxins at home.

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Most Popular
Starter Kit
Most families start here

Starter Kit

$75

Comprehensive non-toxic clean that is simple to use, covers most home surfaces, and actually works.

Get the Starter Kit →
Refill Kits
Already a scrunchy user

Refill Kits

$16+

Already using a non-toxic system? Save 15% when you subscribe. Or, just restock when you need it.

Shop Refills

Coming December

The non-toxic wipe
for life on the go.

EWG Verified · 100% Cotton · Quat-Free · Individually Wrapped

Individually wrapped. No synthetic fragrance. No plastic fibers. Join the waitlist for early access and a launch-only offer.

No spam — 1–2 emails before launch. Launch-only offer for waitlist members.

Scrunchy All-Purpose Wipes — EWG Verified, individually wrapped, 100% cotton
Why it matters

Don't just follow the herd

The Environmental Working Group (EWG) has rated over 2,500 cleaning products.

Only a fraction earn top marks for ingredient safety.

2–5×

indoor air is more polluted than outdoor air. Cleaning products are a primary driver.¹

53%

of cleaning products received a D or F grade for ingredient safety and label transparency by EWG.²

Switching to a comprehensive non-toxic solution is one of the fastest ways to clean up your home.

No added fragrance-free. No quats. Designed for families.

See The Starter Kit
¹ U.S. EPA, Indoor Air Quality² EWG Guide to Healthy Cleaning
Scrunchy Living non-toxic cleaning products
Is this for you?

For scrunchy families, not perfect ones.

If you care about ingredients but don't have hours to research every label, you're in the right place.

  • 1

    You care about what goes into your home.

    If you care about ingredients but don't have hours to research every label, you're in the right place.

  • 2

    You've tried "natural" brands that didn't actually clean.

    No trade-off between clean and effective.

  • 3

    You'd love someone to just tell you where to start.

    One clear path. No rabbit holes. No guilt trips.

all in one solution

Transform Your Clean

Reduce clutter under your sink with a comprehensive non-toxic clean that actually works.

Get the Starter Kit — $75 →
Scrunchy Living Starter Kit

Safer Around Pregnancy & Babies

No harsh solvents, bleach, or dyes — a concentrate formulated to EWG standards and EWG Verified wipes.

One Bottle For Every Room

All‑purpose spray handles kitchens, bathrooms, glass, and stainless — and a mop-bucket ratio covers your floors. No guessing.

Gentler On Lungs, Skin & Clothes

No added fragrance — perfect for sensitive kids and parents.

On-The-Go Peace of Mind

EWG‑Verified 100% cotton wipes for diaper bags, strollers, planes, and high chairs.

We built Scrunchy because
Built for scrunchy moms ✦
Our story

We built Scrunchy because we were overwhelmed too.

Created by RN mom EWG Verified Wipes Made in USA with Global Components

We're parents who cared about ingredients and still felt lost between fear-based toxin posts and "greenwashed" products. So we set out to make non-toxic living easier without sacrificing convenience.

We're just trying to clean without wondering what else ended up on the counter. — Jenn, Co-Founder & RN
Read our full story →
Scrunchy AI

Stop doom-scrolling. Start knowing.

Scrunchy AI is your personal non-toxic living assistant.

  • Scan any product label for safety in seconds
  • Get personalized cleaner swaps with direct links
  • Ask anything — ingredients, allergies, pet safety
  • Works for cleaning, skincare, toys, food, and more
Try Scrunchy AI free for 14 days →
scrunchy AI
Is this baby lotion safe? 🍼
A popular baby lotion
This one contains added fragrance and a preservative worth knowing about. I'd call it a "caution" — not a panic.
Caution · 2 concerns
What should I switch to?
Try these EWG-verified picks:
• Earth Mama Baby Lotion
• Babo Botanicals Sensitive
Earth Mama Baby Lotion
Earth Mama Baby Lotion View Product
All rated "safe"

Common Questions

How does a cleaning concentrate work?

A cleaning concentrate is a highly concentrated formula you dilute with water at home to make your own spray bottles. Scrunchy's 32oz concentrate makes up to 24 all-purpose (16 oz) spray bottles, replacing the need to buy individual cleaners for different surfaces. You add a measured amount of concentrate to a reusable bottle, fill the rest with water, and you have a fresh, non-toxic cleaner ready to use.

Are your products safe around babies and pets?

Yes, Scrunchy products are formulated without quats, synthetic fragrance, bleach, or parabens — the ingredients most commonly associated with respiratory and skin concerns for infants and animals. Our formula uses plant-derived surfactants. All products are fragrance-free and dye-free. As with any cleaning product, keep out of reach of children and avoid contact with eyes.

When will Scrunchy be EWG Verified?

Our All-Purpose Cleaning Wipes are officially EWG Verified — a rigorous third-party certification confirming no chemicals of concern and full ingredient transparency. Our Multi-Surface Concentrate is formulated to the same EWG standards and is in the verification process now. Every ingredient in our Brightening Powder is EWG A-rated.

What makes Scrunchy different from other non-toxic brands?

Scrunchy is the only brand that pairs a concentrate formulated to EWG standards with EWG Verified, individually wrapped cotton wipes. Most non-toxic brands offer either a concentrate or wipes — not both. Our wipes use 100% cotton fiber (not synthetic nonwoven), are individually wrapped to prevent cross-contamination, and are appropriate for food-contact surfaces — rinse after use. The concentrate replaces 4+ cleaners from one 32oz bottle.

How do I start transitioning to non-toxic cleaning?

The easiest way to start is to replace the products you use most often first. The Scrunchy Living Starter Kit includes the Multi-Surface Concentrate, a Brightening Powder, two reusable bottles — an all-purpose sprayer and a foaming soap pump — and a full year of Scrunchy AI. Start there — then join the wipes waitlist so on-the-go messes are covered when wipes arrive in December. No need to replace everything at once.

Non-Toxic Home Starter Kit
Non-Toxic Home Starter Kit
$75 · Save $71
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