Non-toxic home cleaning that actually works
A simple and effective cleaning system you can feel good about using for your whole home.
I did sunless tanning before the concert this weekend and it seeped in my shirt. I used the brightening powder, all purpose cleanser layered. let it set for 30 minutes and washed in regular/cold cycle. It cleaned it back to original. Unbelievable for non-toxic!!! 😳😍🤩🥳
I noticed how much whiter my socks came out 🙏🏽🤪
And I love the spray! I had some grease splatters on my stove top and I was actually kind of amazed at how easily it was just wiped right up
I also like the hand soap! Sometimes the all natural stuff doesn’t foam well, this is great!
My honest opinion, is I like it better than the branch basics line already
I also HAVE to tell you this! My husband went to clean out our cars and grabbed your scrunchy bottle to do it. Now this man is one of the most cynical people I know lol, and he truly enjoyed using your product. So much so that he wanted me to tell you that.
Non-toxic, EFFECTIVE, streak free cleaning for my entire house? Yes please...I'm telling everyone!
I LOVE it! It cleans equally if not BETTER than what I was already using. The absence of chemical smell is a definite PLUS!
Testimonials may include individuals who received free product or other incentives.
Show me it works
Real homes. Real results.
Bathtub: well water stainsdrag the gold circle to wipe
Whites, restoreddrag the gold circle to wipe
Grout and tiledrag the gold circle to wipe
High chair tray (turmeric)drag the gold circle to wipe
Sink rust and mineral buildupdrag the gold circle to wipe
Everyday spillsdrag the gold circle to wipe
Stainless steel, streak freedrag the gold circle to wipe
Pots and pansdrag the gold circle to wipe
Real photos, no filters or AI shenanigans
Why most start with the starter kit.
The easy button for a comprehensive non-toxic clean on most home surfaces (that actually works).
- 1 Multi-Surface Concentrate 32 oz $59
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2
All-Purpose Spray Bottle 24 oz (ships empty, fill lines)
$6included - 3 Brightening Powder 2lb $16
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4
Foaming Hand Soap Bottle 10 oz (ships empty, fill lines)
$6included -
5
1 Year of Scrunchy AI
$59included - 6 BONUS: 'Your First 10 Minutes' quick-start + fridge magnet — you'll know exactly what to do before you've finished unpacking included
↑ You save $71 + FREE shipping
Get the Starter Kit — $75Love-Your-Clean Guarantee
Try the Starter Kit for 30 days. If you don't feel your home is at least as clean as it was, email us and we'll refund your Kit.
Two ways to help you reduce toxins at home.
.
Starter Kit
Comprehensive non-toxic clean that is simple to use, covers most home surfaces, and actually works.
Get the Starter Kit →
Refill Kits
Already using a non-toxic system? Save 15% when you subscribe. Or, just restock when you need it.
Shop RefillsComing December
The non-toxic wipe
for life on the go.
Individually wrapped. No synthetic fragrance. No plastic fibers. Join the waitlist for early access and a launch-only offer.
No spam — 1–2 emails before launch. Launch-only offer for waitlist members.
Don't just follow the herd
The Environmental Working Group (EWG) has rated over 2,500 cleaning products.
Only a fraction earn top marks for ingredient safety.
2–5×
indoor air is more polluted than outdoor air. Cleaning products are a primary driver.¹
53%
of cleaning products received a D or F grade for ingredient safety and label transparency by EWG.²
Switching to a comprehensive non-toxic solution is one of the fastest ways to clean up your home.
No added fragrance-free. No quats. Designed for families.
For scrunchy families, not perfect ones.
If you care about ingredients but don't have hours to research every label, you're in the right place.
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1
You care about what goes into your home.
If you care about ingredients but don't have hours to research every label, you're in the right place.
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2
You've tried "natural" brands that didn't actually clean.
No trade-off between clean and effective.
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3
You'd love someone to just tell you where to start.
One clear path. No rabbit holes. No guilt trips.
Transform Your Clean
Reduce clutter under your sink with a comprehensive non-toxic clean that actually works.
Safer Around Pregnancy & Babies
No harsh solvents, bleach, or dyes. The Multi-Surface Concentrate and the All-Purpose Cleaning Wipes are both EWG Verified.
One Bottle For Every Room
All‑purpose spray handles kitchens, bathrooms, glass, and stainless — and a mop-bucket ratio covers your floors. No guessing.
Gentler On Lungs, Skin & Clothes
No added fragrance — perfect for sensitive kids and parents.
On-The-Go Peace of Mind
EWG Verified 100% cotton wipes for diaper bags, strollers, planes, and high chairs.
We built Scrunchy because we were overwhelmed too.
We're parents who cared about ingredients and still felt lost between fear-based toxin posts and "greenwashed" products. So we set out to make non-toxic living easier without sacrificing convenience.
We're just trying to clean without wondering what else ended up on the counter. — Jenn, Co-Founder & RNRead our full story →
Stop doom-scrolling. Start knowing.
Scrunchy AI is your personal non-toxic living assistant.
- Scan any product label for safety in seconds
- Get personalized cleaner swaps with direct links
- Ask anything — ingredients, allergies, pet safety
- Works for cleaning, skincare, toys, food, and more
This one contains added fragrance and a preservative worth knowing about. I'd call it a "caution" — not a panic.
• Earth Mama Baby Lotion
• Babo Botanicals Sensitive
Common Questions
How does a cleaning concentrate work?
A cleaning concentrate is a highly concentrated formula you dilute with water at home to make your own spray bottles. Scrunchy's 32oz concentrate makes up to 16 all-purpose (24 oz) spray bottles, replacing the need to buy individual cleaners for different surfaces. You add a measured amount of concentrate to a reusable bottle, fill the rest with water, and you have a fresh, non-toxic cleaner ready to use.
Are your products safe around babies and pets?
Yes, Scrunchy products are formulated without quats, synthetic fragrance, bleach, or parabens — the ingredients most commonly associated with respiratory and skin concerns for infants and animals. Our formula uses plant-derived surfactants. All products are fragrance-free and dye-free. As with any cleaning product, keep out of reach of children and avoid contact with eyes.
Which Scrunchy products are EWG Verified?
Two of them. Our All-Purpose Cleaning Wipes and our Multi-Surface Concentrate are both EWG Verified, a rigorous third-party program confirming a product avoids EWG's ingredients of concern and meets EWG's standards for full ingredient transparency. Our Brightening Powder is not verified. It uses 3 ingredients, all EWG A-rated.
What makes Scrunchy different from other non-toxic brands?
Scrunchy is the only brand that pairs an EWG Verified concentrate with EWG Verified, individually wrapped cotton wipes. Most non-toxic brands offer either a concentrate or wipes, not both. Our wipes use 100% cotton fiber (not synthetic nonwoven) and are individually wrapped to prevent cross-contamination. Rinse surfaces before food or direct skin contact. The concentrate replaces 4+ cleaners from one 32oz bottle.
How do I start transitioning to non-toxic cleaning?
The easiest way to start is to replace the products you use most often first. The Scrunchy Living Starter Kit includes the Multi-Surface Concentrate, a Brightening Powder, two reusable bottles — an all-purpose sprayer and a foaming soap pump — and a full year of Scrunchy AI. Start there — then join the wipes waitlist so on-the-go messes are covered when wipes arrive in December. No need to replace everything at once.
