About
How It Started
It started on a family trip to Aruba. Sam and Jenn's infant daughter had just started crawling — and suddenly every surface she touched became a question. The hotel room. The restaurant high chair. The pool deck. What had been cleaned, and with what?
They had baby wipes. But baby wipes aren't made for surfaces — they're made for skin, and they're bulky, single-use, and useless the moment the container dries out. What they needed was a single, non-toxic wipe that could clean a surface the same way you'd wipe a baby: gently, safely, without leaving a residue behind that their daughter would crawl through ten minutes later.
That wipe didn't exist. So they made it.
From that first product came a bigger question: if the wipes were this hard to find, what else was hiding in the products already under the sink? The concentrate, the brightening powder, the starter kit — every product Scrunchy Living makes started from the same place. A real problem in a real home.
What We Believe
Non-toxic living doesn't have to mean harder living. It doesn't mean throwing out everything in your cabinet overnight, spending three times as much, or reading a chemistry textbook before you can buy a spray bottle.
It means making better choices where they're practical — and having products that actually support that. Products that work. That are honest about what's in them. That don't hide behind "fragrance" on a label.
- Safer ingredients. No quats, no synthetic fragrance, no bleach, no alcohol, no parabens, no dyes. Every ingredient disclosed — no exceptions.
- Real effectiveness. Every product has to do its job. Safer doesn't mean weaker. The concentrate cuts grease. The wipes clean surfaces. The brightening powder lifts stains.
- Honest claims. We don't say "kills germs" because we don't use disinfectants. We don't say "EWG Verified" until we are. We don't claim to be "chemical-free" — everything is chemistry. We just choose better chemistry.
- No guilt. We're not here to make you feel bad about what you used yesterday. We're here to make today a little easier and a little cleaner.
The Team
Jenn's nursing background shapes every product decision. She knows what the research actually says about the ingredients most brands quietly include — and she's the reason none of them are in ours.
Runs the systems, the strategy, and the product roadmap. The Aruba trip was his wakeup call. He's been building the infrastructure to make non-toxic the easier default ever since.
Develops the formulas that have to clear two bars at once: strict ingredient standards and real-world cleaning performance. If it doesn't pass both, it doesn't ship.
We built an ingredient scanner so you can vet any product — not just ours. Scan a label by camera, get an instant safety breakdown by ingredient, flagged by toxicity level and trimester. Free for 14 days at ai.scrunchyliving.com.
Start Where You Are
You don't need to overhaul your whole home this week. Start with one product, see how it cleans, and go from there. That's how most Scrunchy Living households begin — and how they stay.