{"product_id":"starter-kit","title":"Non-Toxic Home Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eEverything you need to replace every cleaner in your home — in one box, at one price.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBranch Basics charges $75 for their starter kit. You get more than theirs — better ingredients, a brightening powder, and a full year of Scrunchy AI — for $69.99. No compromise on what's in it. No markup on what it costs.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003eWhat's in the Box\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003eMulti-Surface Concentrate — 32oz\u003c\/strong\u003e \u003cem\u003e($59 value)\u003c\/em\u003e\u003cbr\u003eMakes 24 all-purpose sprays, 12 bathroom sprays, 100 glass sprays, or 10 hand soap refills. No quats, no fragrance, no bleach.\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eRefillable Bottles — \u003c\/strong\u003e \u003cem\u003e($11.98 value)\u003c\/em\u003e\u003cbr\u003ePre-labeled: All-Purpose · Foaming Hand Soap. Fill lines make mixing foolproof.\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eBleach-Free Brightening Powder — 2lb\u003c\/strong\u003e \u003cem\u003e($15.99 value)\u003c\/em\u003e\u003cbr\u003eTwo ingredients only: Sodium Percarbonate + Baking Soda. Scrubs sinks, tubs, grout. Boosts laundry. No bleach, no fragrance, no fillers. 64 uses per bag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFree With Your First Order\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e🎁 \u003cstrong\u003eScrunchy AI — 1-Year Subscription\u003c\/strong\u003e \u003cem\u003e($59 value)\u003c\/em\u003e\u003cbr\u003eYour personal non-toxic living assistant. Ask it what to use on any surface, what ingredients to avoid, what to swap next in your home. Built specifically for families making the switch — not a generic chatbot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTotal value: $141.97  ·  You pay: $79.99\u003c\/strong\u003e\u003cbr\u003eSubscribe to keep your concentrate and brightening powder coming and pay just \u003cstrong\u003e$63.99\u003c\/strong\u003e — 20% off every refill, delivered on your schedule.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003eWhat It Replaces\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAll-purpose spray\u003c\/li\u003e\n\u003cli\u003eBathroom \u0026amp; tub cleaner\u003c\/li\u003e\n\u003cli\u003eGlass \u0026amp; mirror cleaner\u003c\/li\u003e\n\u003cli\u003eFoaming hand soap\u003c\/li\u003e\n\u003cli\u003ePowder scrub \/ grout cleaner\u003c\/li\u003e\n\u003cli\u003eLaundry stain boost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSix products. One kit. \u003cstrong\u003e$2.08 per spray bottle fill.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003eWhat's NOT in Any of It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e❌ No quats (quaternary ammonium compounds)\u003c\/li\u003e\n\u003cli\u003e❌ No synthetic fragrance or essential oils\u003c\/li\u003e\n\u003cli\u003e❌ No bleach or chlorine\u003c\/li\u003e\n\u003cli\u003e❌ No ammonia\u003c\/li\u003e\n\u003cli\u003e❌ No optical brighteners\u003c\/li\u003e\n\u003cli\u003e❌ No dyes or colorants\u003c\/li\u003e\n\u003cli\u003e❌ No fillers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003eHow to Get Started (Day One)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the concentrate:\u003c\/strong\u003e Add water to each labeled bottle first, then add concentrate per the included dilution guide. All four sprays ready in under five minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse the brightening powder:\u003c\/strong\u003e Sprinkle on sinks, tubs, or grout. Let sit 2–3 minutes, scrub, rinse. Add a scoop to your laundry drum for a natural stain boost.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivate Scrunchy AI:\u003c\/strong\u003e Check your order confirmation email for your activation link. Ask it anything — what's safe on marble, how often to clean a high chair, what to use before guests arrive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscribe when you're ready:\u003c\/strong\u003e Your bottles last indefinitely. When your concentrate and brightening powder run low, subscribe at 20% off and we'll handle the rest.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch4\u003eDilution Guide (Concentrate)\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-purpose:\u003c\/strong\u003e 8 tsp + fill 16oz bottle with water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBathroom:\u003c\/strong\u003e 16 tsp + fill 16oz bottle with water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWindow \u0026amp; glass:\u003c\/strong\u003e 1 drop + fill 16oz bottle with distilled water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoaming hand soap:\u003c\/strong\u003e 2 oz + fill 16oz bottle with water\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaundry:\u003c\/strong\u003e 1–2 tsp per load in drum or dispenser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003eFull Ingredient Lists\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eConcentrate:\u003c\/strong\u003e Purified Water, Decyl Glucoside (plant-derived surfactant), Coco-Glucoside (plant-derived surfactant), Glycerin (plant-derived humectant), Sodium Gluconate (chelating agent), Sodium Citrate Dihydrate (pH buffer), Citric Acid (pH adjuster), Musa Sapientum (Banana) Leaf\/Trunk Extract.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrightening Powder:\u003c\/strong\u003e Sodium Percarbonate, Sodium Bicarbonate (Baking Soda).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAs required by California SB 258. Full ingredient details at \u003ca href=\"\/pages\/ingredients\"\u003escrunchyliving.com\/pages\/ingredients\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIndividuals with latex or banana allergies should use caution with the concentrate.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch4\u003eQuick Answers\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes the concentrate disinfect?\u003c\/strong\u003e No — this is a household cleaner, not a disinfectant or sanitizer. It removes dirt and grime without harsh disinfecting chemicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs it safe around babies and pets?\u003c\/strong\u003e Formulated without quats, synthetic fragrance, bleach, or ammonia. Keep products out of reach of children and do not ingest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat is Scrunchy AI exactly?\u003c\/strong\u003e It's a non-toxic living assistant trained on cleaning science, ingredient safety, and your home context. Access it at ai.scrunchyliving.com after activating with your order link.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat happens after my free Scrunchy AI year?\u003c\/strong\u003e You'll have the option to renew at $59\/year. No auto-renewal without your consent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan I subscribe to just one product after my first kit?\u003c\/strong\u003e Yes — subscribe to concentrate, brightening powder, or both on separate schedules at 15% off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003e30-Day Guarantee\u003c\/h4\u003e\n\u003cp\u003eTry the full kit for 30 days. If it doesn't simplify your cleaning routine, contact us within 30 days of delivery and we'll refund your first order — no questions asked.\u003c\/p\u003e","brand":"scrunchy","offers":[{"title":"Default Title","offer_id":45692370452653,"sku":null,"price":74.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/6455\/8509\/files\/scrunchy_14.png?v=1778512163","url":"https:\/\/scrunchyliving.com\/products\/starter-kit","provider":"Scrunchy Living","version":"1.0","type":"link"}